The Washington Mystics were recognized as one of the ‘most innovative’ brands at SportsLab Most Innovative Conference in New York City.

The WNBA franchise partnered with Muros to design and execute their event activation, showcasing the #districtofchange artist series by leveraging painted mannequins made by Gabrielle Ciuteikis.

Each mannequin was paired with a specific artist and their t-shirt design for the campaign; matching the color, tone, and communities represented.

Artist infographics, campaign QR-codes and other #districtofchange branding elements helped round out the activation, providing attendees with an inside-look at the impact made within the local DC community and beyond.