What started back in 2002 with a pack of stickers promoting the words “You Are Beautiful” has, 20 years later, exploded into a viral movement. Now with 8.5 million stickers distributed in 100 languages and with over 100 permanent public works installed around the world, Chicago-based artist Matthew Hoffman is still committed to encouraging all of us to be there for each other, through art.
In partnership with Brookfield Properties and Matthew Hoffman, we developed this unique and engaging You Are Beautiful Experience tour. Throughout the summer and fall of 2022, the experience will travel across the country, making 8 stops.
In addition to being an incredibly artistic and engineering achievement, the YAB Experience serves to start conversations and drive awareness around wellness, self-care, body-positivity, and to simply encourage everyone to be there for each other.
Coming soon to these cities near you!
St. Louis Galleria – St. Louis, MO – 5/7-5/28
Fashion Place – Murray, UT – 6/4-6/20
Fashion Show – Las Vegas, NV – 6/25-7/9
Stonebriar Centre – Frisco, TX – 7/16-8/7
Perimeter Mall – Atlanta, GA – 8/13-9/6
Cumberland Mall – Atlanta, GA – 9/10-10/3
The Streets at Southpoint – Durham, NC – 10/8-10/23
The SoNo Collection – Norwalk, CT – 10/29-11/16
Matthew Hoffman is a Chicago-based artist & designer whose public works have been exhibited internationally. His ideas and work have been included in Good, the New York Times Magazine, and Ready Made. He has been published in books by Gestalten, Droog, and Taschen, and was featured in a segment on the Oprah network.
Matthew has created large-scale public installations for the City of Chicago, Rose Fitzgerald Kennedy Greenway Conservancy, Albright Knox Gallery, as well as companies like Apple, Facebook, Zappos, & Cards Against Humanity. There are close to 30 outdoor installations currently up in the Chicagoland area.