To drive differentiated awareness and hype around their 2021 City Edition Jersey launch, the Minnesota Timberwolves partnered with Muros to create a multi-activated mural campaign. Starting with a black and white mural, we created a sense of intrigue and excitement ahead of the jersey announcement. On the jersey reveal date, we activated the mural in full color highlighting its design.

Additionally, the mural was QR Code activate driving fans to purchase the team merch.