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LIFEWTRDoja Cat

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The Details

get into my drip

Muros teamed up with LIFEWTR artist Jillian Evelyn to promote the launch of DojaCat’s new album and her LIFEWTR partnership with an out-of-this-world mural.

Located at Greenleaf Chopshop in Venice Beach, the mural not only served as a method to help drive awareness and engagement but also as a backdrop to a one-day, pop-up launch event.

In the days leading up to the event, Doja Cat used Instagram to drop clues as to where the location of the mural was located.

Additionally, the mural was fully AR activated providing fans the ability to bring the mural to life.

 

  • artist: Jillian Evelyn
  • location: Venice Beach, CA
  • size: 500 SF
  • project type: Mural Campaign
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