Integrating mural art and artists into their creative marketing strategy was the perfect approach for Instacart to celebrate their newly formed partnership with Walmart. Through a multi-city, QR activated mural campaign, Instacart not only elevated their brand outreach and drove new users to the platform, but authentically connected with each of the new communities they serve.

Artist Emma Daisy added this vibrant mural inspired by the rich abundance of arts and culture that Tulsa has to offer. From performing arts and Art Deco architecture to incredible public spaces like Gathering Place, there are hidden gems galore. This piece embodies the spirit and vibrancy of Tulsa through its bright colors and dynamic figures. The rainbow stream flowing from the watering can celebrates Instacart’s ability to contribute to that sense of community, abundance and joy.