Integrating mural art and artists into their creative marketing strategy was the perfect approach for Instacart to celebrate their newly formed partnership with Walmart. Through a multi-city, QR activated mural campaign, Instacart not only elevated their brand outreach and drove new users to the platform, but authentically connected with each of the new communities they serve.
In San Diego artist Channin Fulton painted this eye-catching mural which illustrates the concept of a vibrant, thriving North Park where neighbors and friends are connecting over outdoor activities like picnics in Balboa Park, leisure family hangs, and doorstep deliveries.
Channin Fulton is a San Diego-based artist and graphic designer. Aside from Beyoncé and chocolate chip cookies, her surrounding environment her biggest inspiration. She brings a “California vibe” into her work, through the use of bold shapes and vibrant colors. Think, a graphic equivalent of a smile or a hug.