Integrating mural art and artists into their creative marketing strategy was the perfect approach for Instacart to celebrate their newly formed partnership with Walmart. Through a multi-city, QR activated mural campaign, Instacart not only elevated their brand outreach and drove new users to the platform, but authentically connected with each of the new communities they serve.
In Los Angeles artist Channin Fulton painted this fun mural which perfectly fits into the Venice Beach / Abbot Kinney community in which it resides by highlighting local activities such as surfing, skateboarding and the beach.
Channin Fulton is a San Diego-based artist and graphic designer. Aside from Beyoncé and chocolate chip cookies, her surrounding environment her biggest inspiration. She brings a “California vibe” into her work, through the use of bold shapes and vibrant colors. Think, a graphic equivalent of a smile or a hug.