Integrating mural art and artists into their creative marketing strategy was the perfect approach for Instacart to celebrate their newly formed partnership with Walmart. Through a multi-city, QR activated mural campaign, Instacart not only elevated their brand outreach and drove new users to the platform, but authentically connected with each of the new communities they serve.

In Los Angeles artist Channin Fulton painted this fun mural which perfectly fits into the Venice Beach / Abbot Kinney community in which it resides by highlighting local activities such as surfing, skateboarding and the beach.