stella artois valentines campaign
Stella Artois launched a multi-city, two phased Valentine's Day mural campaign across three key markets: Chicago, Los Angeles and San Francisco. Phase 1 included witty and community-specific phrases while Phase 2 brought in the Stella Artois branding on February 14, just in time for V-Day. These fun phrases inspired passersby to snap and share photos next to the murals .
Ben Marasco, Erik Lundquist, Sel, David Benzler
West Loop and Wicker Park | Chicago, IL
West Hollywood and DTLA | Los Angeles, CA
Haight Ashbury | San Francisco, CA